A fresh chapter for a classic seaside town
Herne Bay is quietly building on its reputation as a place where independent businesses can thrive. Known for its seaside charm and strong sense of community, the town is evolving – attracting entrepreneurs who see real opportunity in its town centre.
Among them are Brecknock Bros, an independent food business bringing a distinctive Anglo-Italian concept to the town centre.
Spotting the opportunity
Led by owner Daniel John Percival-Smith , Brecknock Bros chose Herne Bay with a clear vision in mind: to create something original in a location with both loyal local customers and a growing visitor economy.
Their concept blends the familiar with the unexpected – combining classic British flavours with Italian street food influences. Signature items like their “full English calzone” have helped them stand out and generate strong word-of-mouth from day one.
“We wanted to do something a bit different – something people would talk about. Herne Bay felt like the right place to try that.”
Why Herne Bay?
For Daniel, the decision to invest in Herne Bay came down to more than just location – it was about momentum.
“We looked at a few places, but Herne Bay just had a really good feel to it. There’s a sense that things are moving forward here, especially in the town centre.”
The mix of established businesses and new independent ventures signalled a town on the rise. Combined with steady footfall and its coastal appeal, it offered the ideal environment for a new concept to take root.
A place where independents can grow
One of the standout aspects of Brecknock Bros’ experience has been the supportive local business environment.
“There’s a real community here. Other businesses are welcoming, and people genuinely want to see you succeed – it makes a big difference when you’re starting out.”
This collaborative atmosphere, alongside accessible premises and a loyal customer base, has allowed the business to build momentum quickly.
Contributing to a vibrant town centre
Since opening, Brecknock Bros has added to the diversity and appeal of Herne Bay’s town centre-helping to draw people into the town centre and encouraging them to stay longer.
“We’re seeing people come from across Kent to try us, which is brilliant. It all adds to the buzz of the town and helps everyone.”
Their success reflects a wider shift in Herne Bay, where unique, experience-led businesses are playing an important role in shaping the town’s future.
Looking ahead
Brecknock Bros’ Herne Bay journey is still in its early stages, but their confidence in Herne Bay is clear.
“There’s loads of potential here. It feels like the start of something, not the end—and that’s exactly what you want when you’re investing.”
Why invest in Herne Bay?
Brecknock Bros’ story highlights some of the key reasons why businesses are choosing Herne Bay:
- A growing and evolving town centre
- Strong community support for independents
- Consistent local and visitor footfall
- Coastal location with lifestyle appeal
- Close proximity to Canterbury and wider Kent markets
A town full of potential
Brecknock Bros is a great example of how the right idea can flourish in the right place. Their investment shows that Herne Bay is more than just a seaside town – it’s a place where businesses can grow, innovate and become part of a thriving local story.
As Daniel sums it up:
“If you’re thinking about opening a business somewhere with character and opportunity, Herne Bay is definitely worth a look.”
